Aesop is a skincare brand founded in 1987 in Melbourne by hairdresser Dennis Paphitis. The first collection consisted of only four hair care products, but the range would soon begin to grow...
Aesop is a skincare brand founded in Melbourne in 1987 by hairdresser Dennis Paphitis. The first collection consisted of only four skincare products, but the range would soon expand into other areas of beauty.
Aesop’s goal has always been to develop skincare, hair care and body care products of the highest quality. The company looks for plant-based and laboratory-manufactured ingredients that meet their high standards. Aesop sources ingredients from the most reputable suppliers in the world, and combines them with modern technology and scientific methods to develop its products.
Since its inception, Aesop has maintained a strong independent approach to product research and development. Aesop’s team of skilled scientists work in a utilitarian, purpose-built laboratory where product times are conceptualized, mixtures are investigated, and prototypes are created. This is done in close dialog with their customers to identify needs and development opportunities. In 2020, Aesop was part of a collection of certified companies that achieved the highest standards in social responsibility, sustainability, and transparency.
Intelligent, affordable design
Since Aesop was founded, Dennis Paphitis and his team have built up a company whose range has grown from a small collection of hair care products to over a hundred products in three skincare categories. One of the factors in Aesop’s success is their modern approach to branding and marketing. The company has a strong and genuine interest in intelligent and sustainable design, which permeates the entire product range. Instead of using traditional advertisements and promotions to promote their products, they choose to focus on the design of their stores, their communication, and especially their products. Similar to the meticulous research behind the products’ contents, each package is created with the utmost attention to detail, with both function and esthetics at the forefront.
Aesop is still based in Melbourne but is now a global brand of beauty products. Their stores are located all over the world, including in New York, London, Paris, and Tokyo. The products are also available at carefully selected retailers, including Nordiska Galleriet. We offer a selection of Aesop products such as soaps, skin creams, and perfumes.
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