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BE@RBRICK is a bear-shaped figure designed in 2001 for the Japanese brand Medicom Toy. BE@RBRICK is one of Medicom Toys' signature products thanks to its iconic silhouette. BE@RBRICK is made of nine plastic parts and has bendable arms and legs. Over the years, the bear figure has been dressed in countless designs and exciting collaborations.
BE@RBRICK Primal Scream Screamadelica 100% & 400% is a set of bear figures. They are designed in a design collaboration together with the Scottish rock band Primal Scream. The figures feature an all-over print of the band's third studio album Screamadelica. The album cover was created by Paul Cannell who is said to have been inspired by a damp water spot he had seen on the ceiling after taking LSD. The bear figurines also have the band's name and album title on the back. The set is sold in limited edition.