Launch
23/09/2024
NO GA pop-up in Amsterdam
NO GA is now celebrating its international expansion with a pop-up in the heart of Amsterdam. Discover design icons and special editions created in collaboration with world-leading brands and renowned designers. The pop-up will be open from November 5-17 at Rozenstraat 59, 1016 NN Amsterdam.
Curator of the worlds best design
Paying tribute to its heritage and name - Nordiska Galleriet means the Nordic gallery in Swedish - the premium multibrand retailer NO GA celebrates going Dutch with a pop up gallery in the heart of Amsterdam. Nordiska Galleriet has been a leading design destination and premium multibrand showroom in Sweden since its inception in 1912. Coinciding with its launch in Europe and US, Nordiska Galleriet is rebranded as NO GA outside of Sweden.
Meet and greet
NO GA Amsterdam Pop Up will star a line up of unique design icons including special edition furniture made in collaboration between NO GA and iconic brands such as Cassina, USM and Artek. It also showcase a selection of master pieces from the best of Scandinavian brands, including Made by Choice, Finn Juhl, Fritz Hansen, Fredericia and Hem.
Exclusive pieces
Among the limited editions on show the iconic Maralunga lounge chair by Cassina is a standout, made in an eye-catching silver version and produced exclusively for NO GA in a limited run of five pieces. Other exclusive editions showcased at the Amsterdam pop up includes a special version of Flos iconic Snoopy table lamp, and classical Artekpieces in versions only available through NO GA.
Swedish heritage
By opening up new markets, NO GA highlights its roots with a special selection of Swedish design, including emerging designers such as Simon Mattisson and Axel Wannberg, design studios like Folkform, and some true masterpieces from the brand Källemo. The pop-up gallery will also feature an art installation.
NO GA furniture
NO GA has played a significant role in introducing international premium design in the Nordics, and as early as 1967, the company produced its first piece of furniture, the family sofa, designed by the Italian architect Tobia Scarpa. Today, NO GA has revived that tradition and has its own furniture collection, including masterpieces by architects like Paul T. Frankl and Sven Markelius.
NO GA culture
As a design destination, NO GA is deeply committed to telling the stories of design to a wide audience. Visitors are always greeted by knowledgeable staff in the showroom, and NO GA also offers a complimentary interior design service to help guide its customers. For the Amsterdam pop-up, NO GA has partnered with The New Era Magazine, which will launch its autumn issue and have copies available for purchase on-site. The New Era Magazine is recognized as one of Scandinavia’s leading publications, featuring interiors, architecture, design, and craftsmanship in a beautifully designed biannual edition. NO GA will also take the opportunity to launch its new magazine, Edit.
Background
Nordiska Galleriet has been a leading design destination and premium multibrand showroom in Sweden since its founding in 1912. Axel Söderberg acquired Nordiska Galleriet in Stockholm in 2017, with the goal of making design part of a larger cultural conversation. Since then, it has developed into one of the largest multibrand platforms in Europe, with showrooms in Stockholm, Gothenburg, and Malmö, along with an international e-commerce platform. In connection with its launch in Europe and the USA, Nordiska Galleriet is being rebranded as NO GA, and it is launching the first issue of EDIT.
NO GA is part of the NO GA group, which includes Nordiska Galleriet / NO GA, LÄNNA, the furniture brand Dusty Deco, and the publishing house TNE.
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