The elegant book The Rolex Story from New Mags is a beautiful account of the history of the brand. The book offers beautiful images and stories about Rolex's iconic watches and about the brand itself, which over 100 years has become one of the world's most successful and innovative watch brands. Rolex produces more than half a million watches a year, but began its journey by sponsoring government ministries, movie stars and athletes. The Rolex Oyster became the first watch to brave the elements when Mercedes Gleitze wore one while swimming the English Channel in 1927. This story of many more can be enjoyed in The Rolex Story, which will grace your bookshelf or make a treasured gift.

ISBN: 9780764345975