The Persona perfume was created by the Swedish brand Colekt. It has a warm and floral character with notes of lime blossom, mock orange and lilac. The perfume is vegan with a high natural concentration, 88% composed of natural ingredients. Persona is available in 15 ml and 50 ml. The glass bottle is recyclable and the packaging of the perfume is designed by the creative agency Acne and is FSC certified.

Inspired by the vibrant urban city of Stockholm and the peaceful and wild countryside, Colekt creates fragrances with distinct characters. In addition to Persona, there are also the fragrances La Chambre and Void.