Turn On is an elegant table lamp designed by Joel Hoff for the Danish brand HAY. The lamp is made of aluminum and opal glass. The lamp base has an anodized finish that can be chosen in black, aluminum, oseries and green. Turn On is characterized by its simple yet beautiful design and smart functions. When you turn the base clockwise, the LED light clicks on, and continuing to rotate increases the lumens of the lamp. A built-in motion allows you to adjust the light easily as desired.

Designer Joel Hoff graduated in 2014 from the Royal College of Art in London. He works from the idea of creating objects for mass production but that do not breed mass consumption. With his designs, he wants to inspire people to own less and instead choose to invest in good quality products that will last. Hoff develops sustainable products both in terms of form and materials, through an understanding of manufacturing processes.