Ann Demeulemeester serving cutlery

Ann Demeulemeester is one of Belgium's most prominent fashion designers, known for her unique and avant-garde style. Her work is characterized by a blend of dark romance and punk influences, which has given her a distinctive position in the fashion world. In recent years, she has also expanded her creative expression into interior design. 

Ann Demeulemeester 1959 

Ann Demeulemeester was born in 1959 in Waregem, Belgium. After studying at the prestigious Royal Academy of Fine Arts in Antwerp, where she graduated in 1981, she began her career in fashion. She quickly became part of the famous group "Antwerp Six," a group of Belgian designers who revolutionized the fashion industry in the 1980s. 

Her designs are often marked by a minimalist yet raw aesthetic, skillfully blending soft and hard elements. She has the ability to create garments that are both timeless and modern, which has contributed to her long-lasting success in a rapidly changing industry. 

Demeulemeester's Collaboration with Serax 

In 2013, Ann Demeulemeester decided to leave her own brand to make room for new creative leaders to carry her legacy forward. Despite stepping back from the fashion industry, her influence continues to be felt. In 2019, she launched, together with the Belgian design brand Serax, Ann Demeulemeester x Serax – a collection of affordable porcelain tableware made in China, as well as silver cutlery, glassware, and larger household items. 

The collaboration with Serax marked a new phase in Demeulemeester's career, where her design philosophy and aesthetics now live on through innovative and modern interior products, such as beautiful espresso cups. As a respected creative voice, Demeulemeester has approached her interior collections with the same spirit as her fashion label, with an inherent pursuit of beauty. She is undoubtedly an icon in both the fashion and design worlds, and her contributions to the industry will be highly valued for many years to come. 

The Serax portfolio not only features products from Demeulemeester but also offers a varied collection of exclusive household items. Among these are Serax kitchen knives, which combine high functionality with outstanding design.