Friends & Founders shelves

The Swedish brand Friends & Founders was founded in 2013 by Rasmus Hildebrand and Ida Linea Hildebrand. The design brand is driven by the philosophy of 'Favorite Spots' - the space that emphasises and celebrates the uniqueness of each individual. The Hildebrand founders draw inspiration from everyday life in their design process and encourage living in the moment with the motto: "Handpick your own life, create your own story and make things happen". The basic idea is to surround yourself with genuine things that have real meaning or that remind you of special people or moments, thus choosing fewer but more important objects.

Swedish design

Friends & Founders' high-quality range is designed for a variety of environments and is perfect for both indoors and outdoors, as well as for private homes and public spaces. The products are characterised by their clear silhouettes and the minimalism of the Scandinavian design tradition. The brand does not want to compromise in terms of either design language or the realisation of different design ideas. A fascination for Friends & Founders lies in minimising the use of materials, both in the products and in the manufacturing process. The design brand aims to explore the limits of what is technically possible, which is clearly reflected in the timeless design.