Bedding as fashion

Since its inception in 2016, Magniberg has successfully infused its home textiles with an artistic sensibility. Influences from fashion photography, art and the world of design characterise the collections. Some of their favourites are Bettina Rheims, Wolfgang Tillmans, Robert Mapplethorpe, Brice Marden and Sven Markelius. Spouses Karin and Carl Larsson's creativity and way of life also influence the duo:

– Karin Larsson & Carl Larsson have had a huge impact on us. If you take a closer look at how they decorated their home with furniture and colour, it attracts interest. They also created a home where the children had a place in the home. It's a warmth that we think many people are drawn to. At least that is our interpretation and it is a big part of how we think about Magniberg.

The materials for Magniberg's bedding have been selected with great care. The collections include materials such as Supima cotton with high thread density and fine yarns, satin, poplin, linen and washed jersey. Added to this is lace in black, apricot and pink. This adds a "jewel" to the whole and balances the expressions that bed textiles can have and how they should feel against the skin. They themselves say that their textiles are charged with a special kind of energy, a feeling in the material, the tactile.

– As with fashion, consumers demand to be involved and informed. They don't just buy textiles. In addition to exclusive fabrics, they want to be inspired. If you buy a nice perfume, you get a whole: a tone, packaging, the scent, the bottle and values around the product such as how the scent makes you feel: strong, beautiful, neutral or sensual, etc. The bed linen should give the same feeling as putting on a good shirt or t-shirt and at the same time give the consumer added value. Comparable to the exclusive feeling of a striped shirt from Comme de Garçons or a washed-out, comfortable t-shirt from Helmut Lang. We work from an emotional perspective. We want to touch and inspire. It gives an indication of what we consider to be a form of luxury.

As with high fashion, the beauty is in the details. Exclusive mother-of-pearl buttons and logo patches co-exist on pillowcases and duvet covers, evoking both traditional luxury and streetwear. Nina, who has a background in graphic design, has the right touch to add the final touches.

The latest collection release is a group of blankets that, as the name Bold Blankets suggests, make a powerful statement in the home environment. Made from the thickest virgin wool, which provides a comfortable weight, and with colour names such as Disco Blue, Juicy Orange and Ice Skating Pink, they are likely to be the blankets that don't disappear anonymously in the interior.

In what way would you say people today express themselves and their personality with interior design and furniture?

– Why do people show off the bags they carry? The home has become like a handbag. It's a kind of extension of the personality you want to communicate. We want to inspire people to dress their beds the way they dress themselves; to create an expression by combining a mix of materials and styles.

How has it changed over time?

– When I (Bengt) was growing up as a teenager, I communicated a lot through clothes, but as I got older, it moved more and more to the home. Nowadays we see a shift on social media where even the younger generation is starting to communicate through their homes. We want to offer our bedding to people of all generations.

You have said that Magniberg is fashion. What do you mean by that?

– Magniberg bedwear is our starting point and the cornerstone of Magniberg. We present a way to dress your bed. We offer a wardrobe based on what we want. One day you want to dress in a black washed-out t-shirt combined with a luxurious jacket and trousers/skirt. At other times, perhaps a white well-ironed shirt. We come from a background in fashion and have worked with a number of influential companies and individuals, such as Acne Studios, Ganni and with Hedi Slimane at Saint Laurent Paris. Nina's years as a florist also leave their mark on Magniberg. "We see an opportunity to create our own platform where we can show an extension of our aesthetic.

How would you describe your style and your thoughts on decorating a room?

– It's about a balance, it can be compared to the way we want to dress. Previously used garments with new quality products. A home is about how different things together create new energies. New design does not exclude older ones. But invest in a few high quality products instead of buying new cheaper ones too often.

What is your best seller?

– Our best-selling model is called Wall Street, which features classic shirt stripes in Oxford and Poplin. It won the Best Bedtime 2021 award at the prestigious Wallpaper* Design Awards, and we're delighted.