New Mags is a leader in coffee table books throughout Scandinavia. New Mags collaborates with more than 30 publishers around the world, all of whom are committed to publishing elegant, esthetic pieces that, as well as being decorative, inspire and contribute to the conversation around the table. The range includes mainly design and interior design but also categories such as fashion, lifestyle, travel, nature and architecture. New Mags strives for a range of coffee table books that are in tune with the trends of the time, but also have a refined, modern design.

In addition to books, New Mags also distributes magazines such as RUM International, Kinfolk, Spannmål and My Residence.

Let books take centre stage in your home

NO-GA has carefully curated a number of books from New Mags. The photographic books Helmut Newton—Work and Annie Leibovitz Portraits 2005–2016 contain the most famous works by these prominent photographers, along with previously unpublished works. Nordic lifestyles in the form of interiors and design are highlighted in Scandinavia Dreaming, where readers are invited to create their own dream homes. Kate is a tribute to supermodel Kate Moss by Mario Sorrenti, her then-boyfriend, who took stylish, intimate portraits of a young, undiscovered Kate. The photographs launched both their careers. These are just a few of New Mags’ interesting and elegant coffee-table books, which are becoming the trendiest home décor items.