Marcel Wanders and Casper Vissers established Moooi in the Netherlands in 2001. The company specializes in modern-design lighting and furniture, often with a playful twist. The brand frequently collaborates with a number of prominent designers such as Maarten Baas, Ross Lovegrove and Jasper Morrison.

The style is groundbreaking and has a playful character. The company is well known for its trendy and innovative products, including the iconic Smoke Chair by Maarten Baas, Double Shade by Marcel Wanders, Raimond by Raimond Puts and Heracleum by Bertjan Pot.

Designed furniture for an exclusive, personal style

Moooi’s style is exclusive, bold and playful. The design is based on a vision that all design is about passion and play. The product’s design elements are classic and beautiful, with an antique character and modern freshness. Moooi creates environments that people of all ages, cultures and personalities fall in love with. They have a unique mix of designer furniture, lighting, and accessories in inspiring patterns and colors that come together to create unique homes.

The name Moooi comes from the Dutch word Mooi, which means beautiful. The third O is added to symbolize the uniqueness of the brand. Moooi’s portfolio consists of both national and international designers and architects with names such as Jurgen Bey, Bertjan Pot, Joost van Bleiswijk, Studio Job and Nika Zubanc. Moooi launched Maarten Baa’s Smoke collection in 2003, which was an immediate success. A year later, the collection was exhibited alongside other design classics from the 21st century at Moss Gallery, New York. The collection is becoming an iconic part of Moooi’s history, and the products will be on permanent display in museums around the world.

In 2015, Robin Bevers took over as CEO, and the company expanded with both showrooms and stores in New York. In 2017, it was Stockholm’s turn to get its own showroom. Moooi continues to produce unique designs that challenge convention and appeal to people of all ages, cultures, and personalities.