The New Beauty from New Mags is a book that explores beauty from a historical, scientific and journalistic perspective in an interesting way and with new perspectives. Women in particular have been attracted to this industry in the past to achieve generic and rigid ideals set by society. Nowadays, the focus is on individuality and identity, being comfortable in your own skin and letting the world know that. The New Beauty takes a contemporary look at the beauty industry to reveal new insights and show how the industry has changed.