Unifrom

Unifrom, was founded in 2020 by Haisam Mohammed in Stockholm, with a vision to transform the perfume industry and shift the focus from Eurocentric fragrances to embracing new narratives and creating unique and meaningful perfumes.

Haisam Mohammed, with a background as an art director and designer, has created not only a perfume brand but a platform for cultural exchange and artistic expression. Drawing on his design expertise and passion for fragrances, he has developed a product line that is deeply moving and aesthetically pleasing.

Far from the French botanical garden's eternal inspiration for commercial perfumes, there is another type of scent reference - the stairwells of high-rise buildings where families from all over the world have settled. Here, the scents of spices, lit incense, and cooking, seeping through the cracks in the doors, blend into a unique fragrance. That scent has become the mainstay of Unifrom™ and the core of its inspiration.

Unifrom™ has quickly become an award-winning Scandinavian perfume house building the next generation of luxury goods. With an ambition to change the way the traditional perfume user interacts with scent, Unifrom™ has built unique formats and experiences in the perfume category. These fragrances are not only meant to be worn, but also to be experienced and explored, opening up new ways of thinking about perfume as an art form.

Beyond perfumes, founder Haisam and Unifrom™ assist some of the world's leading fashion houses in developing their fragrance identity, which can be manifested in perfumed fashion shows around the world.

Unifrom™ represents more than a collection of perfumes; it is a brand that conveys the rich and complex cultural experiences of Haisam. The ambition is to inspire others to explore artistic expression and cultural exchange through the powerful medium of scent.