The book Fletcher - A Lifetime in Surf from New Mags is the story of surfing legend Herbie Fletcher. Fletcher and his sons, Christian and Nathan, made a habit of doing things exceptionally well and in their own way before they became the norm. The Fletchers became not only pioneering surfing legends but also icons of counterculture and subculture. T Magazine referred to them as the punk family. Their genuine love of art and surfing has given them fans and friends from many different worlds such as music, fashion, streetwear and art. In the book Fletcher - A Lifetime in Surf, we find 50 years of stories that stretch from the start of the golden era when surfer Herbie met swimsuit model Dibi, to all that followed.