The cult cosmetic brand and perfume house 19-69 was founded in 2015 by Swedish artist and product developer Johan Bergelin. 19-69 began with a twenty-four month creative process with artisans in Scandinavia, France and Italy that led to the launch of 5 perfumes in 2017 at the exclusive Collette department store in Paris. The perfumes sold out in minutes and almost immediately retailers started competing to order his collection of high quality perfumes.

Cultures and eras in perfume form

The brand's name 19-69 is taken from the year 1969, which was a year that stood for freedom, tolerance and counterculture. 1969 is also the year Johan Bergelin was born, making it clear that the brand's perfumes are a direct reflection of his personality and identity. Every perfume the brand makes is inspired by different eras, cultures and environments from Africa, Europe, the US and Asia. Music, art, trends and cultures all find their way into the perfumes, whether in terms of content, name or packaging. These perfumes are distilled in glass bottles that are lacquered and screen printed in Italy.

The perfumes are gender-neutral, one-size-fits-all and hand-blended. All ingredients are carefully selected to get the best possible quality and product. The perfumes are recommended to be stored in a dark and cool place like a cupboard or in a fridge.