Snow Peak's journey began in 1958 when founder Yukio Yamai decided to climb Mount Tanigawa in Niigata, Japan. He set his sights on creating products with a focus on mountaineering...
Snow Peak
Snow Peak's journey began in 1958 when founder Yukio Yamai decided to climb Mount Tanigawa in Niigata, Japan. The aim was to create products with a focus on mountaineering and over time the brand has evolved into a fully-fledged outdoor manufacturer of top-quality outdoor clothing and camping accessories.
As the Yukios family grew, so did the company. His son Tohru succeeded him as CEO of Snow Peak in 1980 and went on to expand Snow Peak's product line, including the development of the Amenity Dome and the iconic Takibi Fire & Grill. Snow Peak later established itself in the United States and began distributing out of a garage in Oregon.
60 years of innovative and practical outdoor solutions
Business pioneer Snow Peak designs products to withstand all the elements of nature while having a positive impact on the planet. They do this through innovative solutions and with minimalist aesthetics inspired by the beautiful but challenging landscape of Niigata. Snow Peak's solutions include strong nylon wool fabrics, ultra-light titanium and cutting-edge durability. Solutions that contribute to durable, lightweight and functional gear.
