The armchair was designed in 1951 by architect and designer Marco Zanuso and put into production in 2015. The armchair is available in a wide variety of materials and colors for both legs and upholstery. When 720 Lady arrived, it was unique in its kind. Instead of the traditional factory production, the seat, backrest, and armrests were now made individually. This made it possible to adjust the density of the parts to suit the body, providing a whole new level of comfort. The armchair has become a symbol of the modernist era, and with its sleek and timeless design, it remains a great favorite.

Zanuso was one of the leading representatives of the modernist era. His designs sought to challenge industrial mass production by emphasizing complexity and personality in his work.