Made by Choice

Made by Choice is a Finnish furniture manufacturer founded in 2015 by the three friends Lasse Laine, Sebastian Jansson and Niclas Ahlström. The idea behind the product was to combine traditional Finnish craftsmanship with modern techniques and an urban lifestyle. Over time, this idea has contributed to collections filled with functional, stylish and ecological wood with unique details in shape and form.

Nordic happiness with solid craftsmanship

The brand produces furniture with the aim of lasting for generations and through different style channels. A Made by Choice piece of furniture will suit most homes and the range includes everything from tables and chairs to furnishings. The products are also available in a variety of finishes, both more and less robust. Throughout its history, Made By Choice has collaborated with many leading Finnish designers, including Matti Klenell, Joanna Laajisto and Thomas Sandell.

Theirs is the common denominator of inspiration and design - Nordic happiness. As studies have shown, Scandinavians are among the happiest people on earth. Made by Choice believes that happiness is about enjoying life, design and creativity, and that this is achieved by making choices that are easy on the environment and the environment's longevity. To achieve this, all development and production of new products takes place in their own factory located in Finland with the help of highly skilled craftsmen.